Service Company Website & Landing Page Campaign

This step goes without saying, but here were our resulting goals:

Here are wireframes for the homepage and an SEO location-targeted page.

We aimed to position our client as the most helpful and transparent company in their industry by including detailed descriptions of their services, timelines, certifications, as well as public health insights, such as when to seek treatment for mold or water damage. Our content team integrated these topics with SEO keywords and created content for each targeted page.

As the designer and developer, I was tasked with creating a web design that effectively presented the content while catering to users in stressful situations. The challenge was to organize the information in a way that appealed to quick decision-makers skimming competitor sites for a service company.

FAQs help users quickly find the answers they are looking for.

Before-and-after images from past projects allows users to connect with the client's work.

Testimonials take the guesswork out of finding quality service.

Each of these things fosters empathy and trust with potential clients. This makes them feel more comfortable reaching out and confident that this business can deliver the services they need.

One of the most significant improvements was transitioning from a single-page website to a multi-page structure. The new site architecture provided clear, easy-to-follow navigation.

While we aimed to expand the site, we prioritized featuring the most critical information and clear CTAs on the homepage to reduce click count, accommodating the potential urgency for fast service.

The client had a blue and red color scheme tied to their logo, so I incorporated these colors throughout the design as accents, ensuring they were bold yet balanced. I maintained a minimalistic style to prevent the colors from overwhelming the user, focusing on clean typography and plenty of white space to enhance readability.

I chose WordPress with an Elementor theme for its flexibility and ease of use. This ensured that the client could manage their website in the future without needing extensive technical knowledge.

Development involved:

Before launching the site, I conducted rigorous testing:

After thorough testing, the site went live. I also provided the client with training and documentation to manage and update the website independently.