Autism Services Website & Landing Page Campaign

I like to "start" by designing the real meat of the project. This gives myself, my team, and stakeholders an idea of what to expect from the final product, as well as an early opportunity to provide feedback.

First up are wireframes (and then prototypes) of an About page and a Process page.

Misinformation!? Yikes...

We identified a critical oversight: the content strategy implied that the client had physical facilities in all areas targeted in the campaign. However, for many of the targeted areas, the closest facility is in the next town over. Therefore, the phrasing "ABA therapy in [specific town]" risked misleading users or causing confusion.

This presented a significant challenge, as the SEO team had already completed the URL structure, page plans, and written content for the 50+ page campaign... yikes again! Instead of panicking or having the team overhaul their work, I stepped back, assessed the broader needs, and proposed a scalable solution that required minimal rework, improved user clarity, and preserved the original campaign strategy.

We revised the language to emphasize proximity, using phrasing like "ABA therapy near [specific town]." Additionally, I recommended adding a list of the closest facilities and an interactive map to each new page.

To implement this, I designed a new layout for these "nearby" facility pages. This solution allowed us to move forward with the campaign as planned, preserving its integrity while improving the user experience and maintaining local relevance.

My goal while creating the navigation structure was to provide obvious links to essential information, most importantly, services and facility locations.

While we aimed to expand the site, we prioritized featuring the most critical information and clear CTAs on the homepage to reduce click count, accommodating users that are ready to reach out.

The client had a playful, bright color scheme tied to their logo, so I incorporated these colors throughout the design as accents, ensuring they were bold yet balanced. I maintained a minimal yet fun style to prevent overwhelm and to balance a child-friendly and professional look. I focused on clean typography and plenty of white space to enhance readability.

I chose WordPress with an Elementor theme for its flexibility and ease of use. This ensured that the client could manage their website in the future without needing extensive technical knowledge.

Development involved:

Before launching the site, I conducted rigorous testing:

After thorough testing, the site went live. I also provided the client with training and documentation to manage and update the website independently.